SAP has shaped the global economy for decades. And although the group’s products are omnipresent and many of the largest companies in the world buy their software in Walldorf, the story behind it is only known. The new podcast “The SAP story“Podstars by Omr wants to change that.
How does a five-person startup become a global IT group “Made in Germany”? In six episodes, “The SAP Story” takes a look behind the scenes, from the beginning to the future with cloud and AI – with exclusive insights from SAP CEO Christian Klein and former employees: inside. It is about culture, ascent and the constant transformation of the group.
The podcast is for everyone who wants to understand what it takes to keep innovation and change.
What it is about:
- The beginnings: Five ex-IBM employees terminate safe jobs and lay the foundation for a global corporation.
- The culture: What works special at SAP and which roles Hasso Plattner and Dietmar Hopp played.
- The ascent: driven by a new software generation, courage to internationalize and happiness perfect timings.
- The innovation: Why SAP future trends often really anticipated early – thanks to consistent customer focus.
- The transformation: How the group remains flexible despite size and constantly reinvented itself.
- The legacy: Why SAP is a unique company in Germany, how SAP goes into the future with cloud and AI and what has to happen so that more global IT champions are created.







