The biggest challenge facing the retail mall owner isn’t found

within the mall’s physical corridors, retail spaces, or food courts. It isn’t occupancy rates, aging facilities, or security. Instead, for commercial real estate owners, the single biggest threat to the mall experience – and the bottom line – is online shopping. How can mall owners and traditional brick-and-mortar retailers combat the ease of shopping in your pajamas, then having the merchandise delivered right to your front door?

To remain competitive and viable, mall owners and retailers

must entice consumers to get off their couches. Owners must

embrace mobile and social channels, while courting higher-quality retailers that provide a destination experience designed to attract the modern shopper. And owners and retailers must work together to increase both traffic and consumer spending.

Sounds good – but how to achieve those goals? At SAP,

we think the opportunity lies in harnessing intelligent data

for mutually beneficial results.