財務リーダーが価格戦略で「ゲームを変える」時代 ―― SAP CPQが切り拓く企業価値向上の可能性
B2B企業において、価格の設定方法は企業価値(株価)に対して深い影響を及ぼします。それは単に「製品にいくら付けるか」という問題ではなく、組織全体の価格計算に用いるメソドロジー(方法論)そのものが問題の本質です。本稿では、価格設定メソドロジーがいかに企業価値に影響を与え得るか、そしてSAP CPQを活用した価格戦略の刷新による大きな価値創出の可能性を解説します。 Source link
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B2B企業において、価格の設定方法は企業価値(株価)に対して深い影響を及ぼします。それは単に「製品にいくら付けるか」という問題ではなく、組織全体の価格計算に用いるメソドロジー(方法論)そのものが問題の本質です。本稿では、価格設定メソドロジーがいかに企業価値に影響を与え得るか、そしてSAP CPQを活用した価格戦略の刷新による大きな価値創出の可能性を解説します。 Source link
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