At Sapphire 2026, SAP runs SAP focuses on a straightforward question:
what can be learned from how SAP operates its own business using its own technology?
Across Orlando and Madrid, the SAP runs SAP track brings together more than 50 sessions with over 16 hours of content, supported by SAP’s internal IT experts who are directly involved in running these systems. The intent is not to present a vision, but to provide visibility into how agents, applications, and data are applied in a real enterprise environment.
We offer dedicated sessions tailored to specific buying centers—including COO, CIO, CFO, CHRO, and CRO audiences. These sessions reflect the real challenges SAP is facing and demonstrate how we are using our own technology and solutions to achieve better outcomes. Across finance, HR, procurement, CX, and operations, the emphasis is consistently on how things work in practice: how decisions are supported by data, how workflows are structured, and how AI is embedded into day-to-day operations.
What differentiates the experience is how these sessions extend beyond the stage into direct interaction at the SAP runs SAP Experience Hub.
The Expert Bar provides a direct way to continue the conversation. After a session, or independently, participants can speak with SAP experts, ask follow-up questions, and discuss how specific topics translate into their own context.
The C-suite Experience offers a more structured perspective. It allows visitors to explore how SAP approaches transformation from different executive viewpoints, such as finance, HR, or operations, linking individual decisions to broader business outcomes.
The SAP runs SAP Theater complements this with Ask the Expert sessions that revisit key topics in a more focused setting.
Together, these elements are designed to make it easier to move between listening, discussing, and exploring. Instead of a single entry point, the experience allows visitors to engage with the material at different levels, depending on their interests and priorities.
SAP runs SAP does not focus on what could be done, but on what is already in place and what can be learned from it. For leaders looking for real-world proof, measurable outcomes, and practical lessons, it offers a more concrete view of how AI and enterprise systems come together in practice, and how these insights can be applied in their own organizations.
SAP Sapphire 2026 offers a chance to explore this firsthand—and to engage directly with the people and experiences behind it. To explore SAP runs SAP sessions in more detail, please refer to the session catalogs:
Sapphire is one moment in time, but the discussion continues beyond the event.
The Inside SAP IT YouTube Live series offers a more in-depth look at how SAP operates its IT landscape, with a focus on concrete decisions and implementation topics.
Join the upcoming session here:
