How Leading Brands Are Preparing for the Future of Autonomous CX
Key Takeaways
- Autonomous CX Innovation: Discover how teams can drive connected, proactive customer journeys for next-level customer engagement
- Must-see demos: Scale AI adoption across your organization
- Inspirational keynotes: Product roadmaps and celebrity guest Jason Sudeikis
- Signup today: Join us in Las Vegas or virtually online
Customer expectations are evolving faster than ever and AI is accelerating that shift. This October, customer experience, marketing, sales, commerce, and service leaders from around the world will gather in Las Vegas for Customer Experience Connect 2026, part of SAP Connect, to explore how organizations can turn AI innovation into measurable business impact.
Taking place October 5–7, 2026, Customer Experience Connect will bring together 65+ CX experts across 24 industries including retail and consumer products for three days of learning, networking, hands-on experiences, and strategic discussions focused on the future of customer engagement. Attendees will discover how Autonomous CX is helping organizations drive connected, proactive customer journeys, unlock new growth opportunities, and scale AI adoption across the business.
Ready to join us in Las Vegas? Register today and be among the first to explore the latest innovations in Autonomous CX, connect with industry peers, and discover how to deliver next-level customer experiences.
Why Marketers Should Attend
We see marketing teams of all shapes and sizes facing increased pressure to deliver seamless, connected experiences while navigating growing customer expectations and complex technology landscapes. As digital marketers and CRM managers put the final touches on their upcoming high peak holiday season campaigns, now is more important than ever to ensure you maximize every touchpoint and ensure no opportunity is missed.
At Customer Experience Connect, attendees will learn how CX is evolving beyond AI-powered individual tasks toward AI that can orchestrate and manage entire customer lifecycle processes, ensuring every hidden signal is uncovered to help keep shoppers coming back. Through customer stories, product demonstrations, expert-led discussions, and hands-on experiences, participants will gain practical insights into how AI can create enterprise-wide impact with business-context that truly matters.
Get a glimpse into what you’ll experience:
- Learn how Autonomous CX is transforming customer engagement across marketing, commerce, sales, and service.
- Discover new ways to drive revenue growth with AI-powered, connected customer journeys.
- Experience Joule assistants and agents executing real-world CX workflows using real-time data.
- Hear how leading organizations are scaling AI adoption with measurable business outcomes and clear road maps.
- Connect with peers and experts across every customer-facing function.
Plus, attendees will hear from celebrity guest, Jason Sudeikis, award-winning actor, comedian, writer, and producer, best known as the endlessly optimistic Ted Lasso, star of the series he co-created for Apple TV+. And wrapping up an eventful week, attendees will enjoy a night at Resorts World Las Vegas to celebrate together featuring GRAMMY@-nominated OneRepublic.
Explore the Future of Customer Engagement
Customer Experience Connect is designed for practitioners looking to move beyond AI experimentation and put practical innovation into action.
Attendees will have the opportunity to engage directly with SAP specialists, exchange ideas with peers, and explore solutions that will put marketing teams on a path to more personalized customer journeys.
From strategy sessions to interactive demonstrations, attendees will discover how organizations can:
- Build stronger customer relationships through connected experiences.
- Use AI-driven insights to improve engagement and loyalty.
- Streamline workflows and reduce manual effort with intelligent automation.
- Align customer-facing teams around a shared customer journey.
- Accelerate digital transformation initiatives with confidence.
Whether you're focused on marketing, commerce, sales, or service you'll leave with new ideas, practical strategies, and a clearer vision for leveraging AI to improve customer experiences across your organization.
Must-Attend Sessions
To get the most from your Customer Experience Connect experience, be sure to keep an eye out for upcoming sessions as they get announced over the next few weeks.
In the meantime, here’s what you can expect:
Day 1: Monday October 5, 2026
- Pre-conference sessions (session details coming soon)
- Partner Summit
Day 2: Tuesday October 6, 2026
- Show floor available for product demonstrations
- Global Keynote
- Breakout sessions including hands-on labs, customer success stories, roadmap overviews, and more
Day 2: Tuesday October 6, 2026
- Show floor available for product demonstrations
- Customer Experience Connect Keynote
- Breakout sessions including hands-on labs, customer success stories, roadmap overviews, and more
- Celebrity keynote
- Celebration night
Frequently Asked Questions
- Who should attend Customer Experience Connect?
Customer Experience Connect is ideal for leaders and practitioners across marketing, commerce, sales, and service who are looking to understand how Autonomous CX can drive business results. - Will there be opportunities to see SAP Customer Experience solutions in action?
Yes. The event will feature product demonstrations, hands-on experiences, and opportunities to engage directly with SAP experts and solution specialists. - Are session details available yet?
Session information is still being finalized. Check the event website regularly for the latest agenda updates and speaker announcements. - Can I attend virtually?
Yes. SAP Connect will offer a virtual experience on October 6–7, 2026, featuring event highlights, keynotes, breakout sessions, and additional on-demand content. - How do I register?
Visit the Customer Experience Connect registration page to secure your spot. Early-bird pricing is available through August 10, 2026.
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