Smarter Campaigns. Deeper Engagement. Powered by Agentic AI.
Modern marketing teams are under pressure to do more — reach the right audiences, personalize at scale, and optimize campaigns in real time. Yet many organizations still struggle to connect their customer data with business signals, leaving AI's potential largely untapped.
SAP Autonomous Marketing and Engagement is built to close that gap — and now there's a free, self-paced course on learning.sap.com to help you understand, articulate, and position it with confidence.
What You'll Learn
Positioning Autonomous Marketing and Engagement is a concise, high-impact course designed for SAP sales professionals, partners, and customer-facing roles. By the end, you'll be able to:
- Identify the key barriers blocking AI adoption in modern marketing
- Explain how SAP connects operational and customer data to enable autonomous engagement
- Describe how Joule Assistants and Agents orchestrate campaigns and content at scale across the lead-to-cash journey
Marketing, Reimagined with Agentic AI
The course introduces SAP's approach to autonomous marketing — where marketers set the intent, and Joule Assistants with purpose-built AI agents take care of execution. Two Joule Assistants lead the way:
Joule Assistant What It Does
| Campaign Assistant | Identifies priority audience segments, recommends targeting strategies, and designs campaigns grounded in operational and customer data |
| Content Assistant | Creates and personalizes content at scale across channels, adapting to audience signals and campaign performance |
Together, these assistants autonomously orchestrate the full marketing workflow — from audience identification and content creation, all the way through campaign activation and optimization — keeping marketers in strategic control at every step.
Who Should Take This Course?
This course is relevant for anyone who needs to speak confidently about SAP's AI-powered marketing and engagement strategy:
- SAP Internal Teams — Build a sharp, credible positioning narrative for customer conversations
- Partner Sales & Pre-Sales Executives — Lead the AI conversation and connect marketing challenges to SAP's solution
- Customer Business Leaders & Marketers — Understand how SAP Autonomous Marketing and Engagement can transform how your teams reach and engage customers
Start Learning Today — It's Free
Enroll Now → Positioning Autonomous Marketing and Engagement
Self-paced. No prerequisites. Available to all SAP learners on learning.sap.com
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