The Problem Nobody Talks About
You're in the middle of a customer interaction in SAP Sales & Service Cloud v2 or ESM, and you need to quickly jump to SAP Engagement Cloud for Promotions, check something in S/4HANA, or pull up an Analytics Cloud report. What do you do?
Most users open a new browser tab, hunt for the bookmark, type in a URL, and wait for a login screen — only to realize they've already lost 90 seconds and their customer's attention.
There's a better way. And it's already built into the platform you're using.
What is the Product Switch inside your SAP Applications?
The Product Switch is a UI5 Shell Bar component — the ⋮⋮⋮ (grid) icon sitting at the top-right corner of your SAP application shell. A single click opens a product launchpad popover showing all the SAP applications available to your organization, arranged in a clean icon grid.
Think of it as your personal SAP application launcher — contextual, fast, and always one click away.
As shown in the UI5 Demo Kit sample (sap.f.ShellBarProductSwitch), the popover can surface:
The active application is highlighted (see Home with its blue border in the screenshot), so users always know where they are.
Why This Matters in SAP Sales & Service Cloud v2 + ESM
SAP's Enterprise Service Management (ESM) consolidates cross-functional service workflows — field service, IT helpdesk, HR service, and customer service — under one umbrella, often running alongside Sales Cloud v2. This means your users are citizen travellers across multiple SAP applications throughout their workday.
Without a unified launcher, context-switching becomes friction. With Product Switch integrated into the Sales & Service Cloud v2 shell, it becomes seamless.
The SSO Advantage: One Login, All Applications
This is the standout benefit. Because SAP's cloud portfolio uses SAP Identity Authentication Service (IAS) for federated SSO, the moment you authenticate into Sales & ServiceCloud v2 or ESM, that identity token is valid across all connected SAP applications in your landscape.
When you click an application tile in the Product Switch:
- The target application receives your existing session token.
- No login prompt appears.
- You land directly on the application home page — in seconds.
No re-authentication. No password prompts. No lost context.
This is especially powerful for:
- Sales reps who pivot between Sales Cloud v2, Analytics Cloud dashboards, Side-by-Side Extensions, Emersys, Engagement Cloud, S4 HANA Public Cloud and CPQ.
- Service agents who navigate between ESM tickets, S/4HANA inventory checks, and Field Service Management via Agent Desktop or from CTI(Computer telephony Interaction).
- Managers who review CRM pipeline data and then jump to finance or workforce analytics.
How to Pin Your Applications: Personalization at Its Best
The Product Switch is not just a static list — it supports any of your SAP Applications to easily launch. Users can simply navigate in smoother way without any login screen(with SSO enabled):
Your SAP Sales & Service Cloud or ESM Admin need to perform this below
###—- Sample —
POST {{url}}/sap/c4c/api/v1/extensibility-service/externalAppMenuItems
Content-Type: application/json
Accept: application/json
Authorization: Bearer {{accessToken}}
{
“name”: “appGyver”,
“label”: “App Gyver”,
“url”: “https://platform.appgyver.black/c4c/launch”,
“iconUrl”: “https://platform.appgyver.eu/favicon.png”
}
How to Access the Product Switch in Sales & Service Cloud v2 or ESM
- Log in to your SAP Sales Cloud v2 or ESM tenant.
- Look for the ⋮⋮⋮ grid icon in the top-right corner of the Shell Bar (next to your user avatar and notifications bell).
- Click the icon — the Product Switch popover opens.
- Click any application tile to navigate instantly, leveraging your active SSO session.
Business Value Summary
| Benefit | Impact |
| One-click navigation | Reduces app-switching time from ~90s to ~3s |
| SSO-powered, zero re-login | Eliminates authentication friction across all connected apps |
| Personalized pinning | Users organize apps to match their workflow |
| Admin-governed catalog | IT controls which apps surface — aligned with licensing and roles |
| Native UI5 component | No custom development needed; works out of the box in v2 shell |
Closing Thought
The Product Switch is one of those features that seems small until you use it every day. For organizations running SAP Sales & Service Cloud v2 alongside ESM, SAP Engagement Cloud , SAP Emersys, S/4HANA, Analytics Cloud, Side-by-Side Extensions or any custom developed applications or any other SAP cloud product — it is the connective tissue that turns a portfolio of applications into a unified work experience.
One shell. One login. Your entire SAP landscape, one click away.
Source link
