Launching an ecommerce platform is only the beginning. To continuously improve digital commerce performance, organizations need a structured approach to measuring platform health, connecting KPIs to business goals, understanding customer behavior, and ultimately demonstrating business value. Every search, product view, cart addition, checkout interaction, and purchase generates data.

Are we measuring what really matters to the business?

It is recommended to execute a phased maturity path rather than a comprehensive analytics program.  The approach outlines four phases: Foundational Monitoring, Business Goal Alignment, Digital Customer Journey Analysis, and Enterprise Analytics.

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