When we built the SAP Partner Demand Center, we had one goal in mind: helping your business grow. Not just running more campaigns, but having more conversations with the right customers, winning more deals, and building a pipeline you can count on.
We know marketing time and budget are tight, especially for smaller teams. So we’ve focused on helping you do more with what you already have: SAP-backed content, tools that make execution simple, and people who can do the work for you when your team is stretched.
As you put your 2027 business plan together, we want to make sure you’re getting the full value of what’s available to you. Here’s what’s new, how other partners are using it, and how to make it part of your plan.
What’s new, and what it means for you
- Reach customers in their own language. The SAP Partner Demand Center is now available in 21 languages, so you can run campaigns in the markets you serve without translating content yourself. Use the Language filter in the Content library to find assets for each market.
- Get a blog series without writing it. Blog-as-a-Service delivers a five-part blog series aligned to SAP strategy and built around your messaging and value proposition. That’s fresh content for your website, emails, and social channels, without pulling your team off other work. It’s available now in English, Spanish, and Portuguese, with more languages coming. Find it in the Marketing services center of the SAP Partner Demand Center, under Campaign-as-a-Service Execution Offers.
- Bring in experts for more of the work. 18 new demand generation services are now in the Partner Benefits Catalog. They give you expert support across AI-powered intelligence, pipeline generation, outbound programs, virtual experiences, and marketing solutions, and they’re eligible for Development Funds reimbursement. Find them on the Partner Benefits Catalog tab in the Marketing services center.
Three ways to build pipeline, whatever your team size
- Ready-to-run campaigns. SAP-approved campaigns you can personalize with your brand and send to your contacts. You skip content creation and go straight to customer conversations.
- Execution tools in one place. Email, landing pages, and social publishing together, so you can launch and track a campaign without juggling tools.
- Campaign-as-a-Service. When you’d rather hand it off, experts run the campaign for you. You can choose from three packages, open the Marketing services center to learn more:
- MQL Generation, for marketing-qualified leads who have shown interest in your solutions
- SQL Generation, for sales-qualified leads ready for direct sales engagement
- Blog-as-a-Service
Build the plan, then work the plan
When you map out your 2027 activities, name the campaigns you want to run and the quarters you'll run them in. When it's on the calendar — with funding tied to eligible tools like Development Funds — it actually happens. That's the difference between a pipeline aspiration and a pipeline reality.
If you want to see the platform in action before you commit, our recent campaign execution workshops and platform update webinars are available on demand in the Learning center. They're the fastest way to see what's changed and pick up practical tips you can apply right away.
How one partner keeps the pipeline full all year
Premikati is a professional services partner with fewer than 50 employees on their marketing team – and their approach is worth following.
They started with a Campaign-as-a-Service digital campaign kit to launch their first email and social campaigns, then began managing campaigns on their own, including ERP campaigns for midmarket companies. Rather than building something new each quarter, they keep their campaigns running continuously, refreshing messaging and visuals alongside evergreen content and adding new contacts as their list grows.
The result: a steady stream of customer conversations instead of peaks and quiet stretches, for far less effort than rebuilding from scratch each time. Premikati achieved a 17% conversion rate from engaged contacts to warm leads and now treats the SAP Partner Demand Center as a continuous campaign engine. It's a model any partner can follow.
“With expert support and ready-to-use content, the SAP Partner Demand Center helped us deliver a high-performing campaign that boosted brand awareness and generated quality leads.” — Michael Buczynski, VP Marketing, Premikati
Read Premikati's full story in the Content library of the SAP Partner Demand Center.
Learn from the sessions you missed
Our recent campaign execution workshops and platform update webinars brought great questions from partners. The recordings are the quickest way to see what’s new and pick up practical tips you can use right away. You can access previous sessions anytime in the Learning center.
We’re here to help you grow
Before you submit your 2027 business plan, log in, pick the campaigns you want to run, and add them to your timeline. Not sure where to start? Campaign-as-a-Service and Blog-as-a-Service are easy first moves. If you have questions, select Help in the SAP Partner Demand Center menu, and our team is happy to help.
We’re glad to be building this alongside you, and we’re looking forward to seeing what you accomplish in 2027.
Log in to the SAP Partner Demand Center
Working with partners on their 2027 plans? Share this post and encourage them to include the SAP Partner Demand Center in their planning strategy.