HSRP 2026 helps customers prepare early, reduce avoidable risk, and make better decisions before peak traffic begins. It is a readiness program, focused on preparation rather than a different support model during the live sales events.

Customers who participate receive:

• Environment analysis and scaling recommendations: SAP uses customer input, historical traffic patterns, and internal tooling to assess whether preventive actions or temporary scaling may be needed ahead of peak events.

• Preparation checklists and readiness guidance: Customers receive structured guidance covering preparation activities, communication, technical checks, and planning steps ahead of major seasonal events.

• Targeted recommendations and relevant SAP resources: Participants are guided to the SAP resources, best practices, and readiness materials most relevant to their expected seasonal demand.

Participation is free of charge. Customers can still run seasonal events without HSRP, but enrollment is strongly recommended because it allows SAP to evaluate demand earlier and prepare more effectively.

Why is enrollment important?

SAP cannot predict a customer’s promotion calendar, traffic expectations, campaign intensity, or infrastructure needs without customer input. Enrollment gives SAP earlier visibility into your plans so teams can review your landscape, assess risks, and coordinate recommendations in advance.

HSRP 2026 timeline

Registration is open from June 29. 
Once a customer enrolls, SAP begins the readiness phase. Based on the current HSRP process, this includes communication, environment reviews, scaling evaluation, and broader coordination across the teams involved in holiday preparation.

Review results are communicated in the months of September and October, on-time before the Holiday Season starts.

Frequently Asked Questions (FAQ)

What if I am not sure how much traffic to expect?
You should still enroll. HSRP uses customer input, historical patterns, and internal readiness tooling to help assess demand and build in reasonable buffers where needed.

What if I miss the registration deadline or I am not yet sure whether I will run a campaign?
You can still run seasonal events without HSRP. However, events outside the program or communicated late follow the standard surge-event support process. Non-enrolled customers should proactively raise scaling requests if needed.

What if my promotion is outside the official HSRP dates?
That is still possible. Please flag the event through your Customer Success Manager or via SAP-HSRP@sap.com so SAP can review whether additional preparation is advisable. Events outside the official HSRP dates follow the standard process.

How will I be informed if SAP identifies changes needed in my environment?
If SAP identifies a need to increase infrastructure, the team will proactively contact you through a customer-facing service request ticket. Enrolled customers therefore receive earlier visibility into planned readiness actions. We will keep you uptodate on a high level of our progress.

How can I ask questions or provide feedback?

You can contact your Customer Success Partner or write directly to SAP-HSRP@sap.com. The HSRP mailbox is listed as a direct contact channel in the current program materials.