New strategic partnerships, innovations for a wide range of industries and a viral video with FC Bayern Munich players: 2025 had a lot to offer. Did you miss something or would you like to relive the best moments? Here you can find the SAP highlights 2025 at a glance.
1. How leading academic expertise flows into SAP HANA
Generations of doctoral students have passed through SAP’s HANA Campus at the company’s headquarters in Germany. Arne Schwarz, who manages the campus, has been there from the beginning.
2. How SAP and UNICEF are tackling global youth unemployment
There is a huge gap between the digital skills of young people and the needs of employers. This is a major challenge that contributes to high youth unemployment, particularly in the Global South. SAP is tackling this challenge with its SAP Educate to Employ initiative.
3. SAP turns developers into pioneers of the Agentic AI revolution
SAP executives emphasized to an audience of developers, system architects and technologists at SAP TechEd in Berlin that they play a central and critical role in the ‘Agentic AI revolution’.
4. Mastering uncertain times: The SAP Business Suite delivers at SAP Connect
At SAP Connect in Las Vegas, SAP unveiled a range of business AI and other innovations to support businesses in uncertain times. The highlights included role-specific Joule assistants.
5. Mercedes-AMG PETRONAS F1 Team shifts into the next gear with SAP Cloud ERP – for more precision and performance
In the future, Mercedes-AMG PETRONAS F1 Team will rely on intelligent business solutions from SAP to optimize operational processes, drive innovation and meet regulatory requirements.
6. Art as a bridge between technology and society: How SAP has been supporting contemporary artists for 30 years
Since 1994, SAP SE has been showing publicly accessible art exhibitions in the Walldorf training center and, at the same time, has built up its own collection of over 2,000 works. The art historian Alexandra Cozgarea has been responsible for art at SAP SE since 2008.
7. Innovative AI: Team Liquid and SAP enable next-generation e-sports analysis
From manual data collection to real-time performance: With the SAP BTP-based “Next Level Esports Center” dashboard, Team Liquid bundles its game data into a central source – and in the future will make meaningful insights intuitively accessible to players, coaches and marketing without technical know-how.
8. “How do you pronounce SAP correctly?” Social media video goes viral
Three soccer stars from German record champions FC Bayern Munich experienced a surprise during an interview for an SAP marketing video. The short Instagram video in which top stars Thomas Müller, Jamal Musiala and Konny Laimer do their best to emphasize “SAP” went viral.
9. New report from SAP and Earth Action: Losses risk without preparation for the plastics agreement
The world has been waiting for a global plastic agreement since 2022. With the “Shift into Gear” report, SAP and Earth Action are calling on companies not to wait, but to prepare now for future requirements of plastics legislation.
10. S.Mart Store: An Innovative Shopping Experience
New supermarket at SAP’s headquarters in Walldorf: SAP’s innovative S.Mart Store redefines retail with cutting-edge technologies and AI – and transforms simple shopping into an impressive experience.
