SAP is pleased to announce that two-time Formula 1 World Champion Mika Häkkinen will be a featured guest at SAP Sapphire 2026 – both at the Orlando and Madrid events. Visitors have the opportunity to experience Häkkinen live in the Services and Support Center – where performance, precision and innovation come together.
As a Formula 1 ambassador, Häkkinen stands for the values that characterize top motorsport and modern corporate technology: speed, resilience, team spirit and the desire to constantly develop. Its presence at SAP Sapphire illustrates how closely high-performance racing and the intelligent, data-driven world are linked – the world in which SAP supports its customers every day.
Where top performance meets innovation
During his Formula 1 career, Häkkinen became known for his focus, strategic thinking and ability to perform under pressure – qualities that are directly reflected in the work of SAP's Services and Support organization. In the Services and Support Center, participants experience how exactly these principles help companies to act faster, respond confidently to changes and stay one step ahead in an increasingly complex environment.
Häkkinen will provide personal insights into his time at the top of motorsport and share his experiences – from decision-making in critical situations to the importance of teamwork and the role of data and technology in achieving excellence.
The highlights of SAP Sapphire 2026
Visitors to the Services and Support Center can look forward to exclusive offers:
- Experience Häkkinen live in the Formula One racing simulator Race of Legends.
- May 13 in Orlando at 1 p.m
- May 20th in Madrid at 11:30 a.m. and 1:30 p.m
- Attend the live sessions with members of the Mercedes AMG Petronas F1 Team.
- Look forward to exclusive interviews with Häkkinen.
A unique experience with SAP Services and Support
The Services and Support Center on SAP Sapphire is the central point of contact for inspiration and exchange. With Häkkinen on site, participants can expect a program of exciting lectures, practical insights and interactive experiences. The focus is on combining excellence in motorsports with innovative business solutions – made possible by SAP's services and support organization.
Be there! On location in Orlando or Madrid.
Whether at SAP Sapphire in Orlando or in Madrid – this is a unique opportunity to experience one of the greatest legends in Formula 1 history up close and learn how SAP helps companies achieve top performance.
Don't miss the chance. Meet Häkkinen at the Services and Support Center. There you will learn how the success mentality of a world champion can play a crucial role in your business transformation.
Add our event dates to your personal agenda:
