This article explains how Branded Mail in Apple Business can be used to display a company's brand logo in Apple Mail inboxes, and how it compares to Brand Indicators for Message Identification (BIMI). It is intended for email marketers and deliverability professionals considering which inbox branding tools to implement. The article covers the benefits and limitations around Branded Mail in Apple Business, and provides guidance on next steps for both Apple Busine ss and BIMI.

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